Applied Software

Contact Lamar

Built scalable front-end experiences and integrated advanced analytics and SEO tracking.

About the project

Developed high-converting landing pages with HubSpot and Unbounce, including one that generated $5K in direct purchases without sales-team involvement for the first time in company history before its acquired. Built scalable front-end experiences and integrated advanced analytics and SEO tracking.vanced analytics and SEO tracking.

Date:

Jan 30, 2019

Client:

Applied Software

Services:

UI/UX

Project Details

Designed and developed Wordpress website for the company and worked alongside the marketing department to assist with CMS support.

Things I Did

• Managed front-end development and content updates, reporting directly to the VP of Marketing

• Created landing pages in WordPress, Unbounce, and HubSpot, including one that generated the company’s first $5K direct purchase without sales-team involvement—now the sales team standard template

• Implemented HTML, CSS, and JavaScript for responsive, user-focused designs

• Integrated analytics and SEO tools, enabling real-time event tracking with Google Analytics and Mixpanel